Agencies and consultants promising best practices only elevate you to the level of your competitors. For truly exceptional results, best practices should be the foundation upon which innovation is built.
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About Jef:
I have 30 years of extensive experience in digital marketing, specializing in SEO, SEM, demand generation, and marketing automation (I've been doing this since Windows 95 was a thing).
I've successfully developed and implemented innovative marketing, analytics, and operations strategies to drive impactful campaigns across diverse sectors, including B2B, B2C, SaaS, political campaigns and nonprofits. I have focused on online ad spend management, database marketing, outbound sales, and continuous optimization of marketing efforts, both from inside Google and as an advertiser.
My main guideposts are:
1. Positive Impact: Partner with individuals and organizations that are dedicated to making a positive difference in the world.
2. Beat the Best Practice: Treat best practices as the starting point, and aim to exceed them to achieve exceptional results.
3. Continuous Improvement: Constantly seek optimization and advancement to stay ahead in an ever-evolving landscape.
For more of our work check out kckat.com
For more of our work check out kckat.com