25+ years turning marketing budgets into measurable outcomes: from Fortune 500s to local solar installers, from Google's enterprise clients to progressive political campaigns.
The difference: I've seen this industry from every angle that matters.
I started in-house, where every dollar had to prove ROI and every lead had to actually convert. Then I spent over a decade inside Google, working with enterprise clients spending $500M+ annually. I learned how the platforms actually work, not how they say they work.
Beyond campaigns, I've built analytics frameworks, lead flows, and CRM systems that turn marketing into revenue.
What this means for you:
- I know what works because I've tested it with my own money, not just my clients' budgets
- I understand the platforms because I worked inside one of the biggest
- I've built systems that connect marketing to revenue, not just traffic to websites
- I've run political campaigns as a candidate and seen messaging work (or fail) in real-time
// Doing great work for those doing good.
SELECT * FROM
digital.campaigns
JOIN
your.good.work
WHERE
our.results
> (best.practices
OR some.ai_black_box)
AND your.goals = reached
working..............
Current focus:
I partner with businesses and nonprofits doing meaningful work. Companies with strong values, progressive causes and candidates, organizations that prioritize impact alongside profit.
If you're doing good work that deserves amplification,
let's talk.
