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this machine, us

Jef Hall: 25+ years of Sales, Marketing & Automation
Across B2B, B2C, SaaS, Campaigns Nonprofits

I like to stay busy. I have seen digital marketing from all sides of the advertising ecosystem: 20+ years as an in-house marketer, analyst at Google, and independent consultant.

Now, I partner with mission-driven businesses and organizations to amplify their good work. Translating leads, sales, fundraising or outreach goals into focused strategies to quickly expand your reach, impact and/or profitability.

I have worked with:
‍Companies: from Fortune 500 to your local solar company
Nonprofits: maximizing online impact for services delivery as well as fundraising
Political Campaigns & Causes: I have managed digital marketing and messaging for campaigns local to national (including a few of my own).

// Doing great work for those doing good.

SELECT *
FROM
  digital.campaigns
WHERE
  results > best.practices
  AND goals = reached

Values and principles

Mission

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Measurable Impact

Defining success by meaningful contribution to your mission and goals, not just clicks and conversions.

Continuous Improvement

Constantly seeking learnings and optimizations to keep clients ahead in an ever-evolving digital landscape.

Positive Impact

Exclusively partnering with organizations dedicated to making positive differences in their communities.

Values-Aligned Partnership

Working solely with companies and causes that demonstrate strong internal values and ethical practices.

Beyond Best Practices

Treating industry standards as merely the starting point. Creating custom strategies and proprietary methodologies that deliver exceptional results where automated solutions and common tactics fall short.

AI is only a foundation

Using artificial intelligence as a starting point, not the destination, building upon automated tools with decades of human expertise.

Services overview

Advanced SEO & SEM Consulting

Substance over shortcuts

Comprehensive auditing of websites and paid marketing campaigns focusing on substance over shortcuts. Strategic optimization of content structure and placement while eliminating technical barriers to develop conversion-focused digital properties.

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Ongoing Campaign Management

Never "Set it and forget it"

Active management of advertising campaigns with continuous optimization and proprietary analysis methods. Rejecting the "set it and forget it" approach to decode true search intent and adapt to platform changes before they impact performance.

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Demand Generation

Leads to Drive Growth

Complete acquisition systems that guide qualified prospects through the entire sales funnels. Cross-platform tracking implementation ensures accurate attribution while optimizing for lead quality rather than vanity metrics.

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CRM & Marketing Automation

Sophisticated systems, methodical approach

Strategic "decluttering" of ineffective processes. Creating seamless integration across platforms with lead scoring models that prioritize most valuable prospects.

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Analytics & Insights

Data-Driven Decision Making

Transforming cross-platform data into actionable insights with custom reporting aligned with business objectives. Analyzing market trends to reveal opportunities while developing targeted audience segmentation strategies.

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win95 > thismachine.us > about

about this machine, us

Is it a marketing company or a band?
And why is there only one guy?

You might wonder why its "this machine, us" when I'm primarily a solo consultant?
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‍You're part of "us!"
We work as a team. While I provide and implement specialized expertise in SEO/SEM strategy, campaign execution, analytics/automation, etc. your vision and business knowledge are essential to our success.

My extended network:
With 20+ years of industry experience, I've cultivated relationships with specialists across the marketing landscape. When your project requires specific expertise, I can tap into my trusted network of friends and colleagues to help achieve your goals.
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A touch of inspiration
As a Woody Guthrie fan, I secured this URL years ago, thinking it would be good for a band name or a marketing company. It turned out I am much better at marketing than guitar.
‍
My fractional CEO, Tugboat: (pictured)

Career Highlights

My career path began on the advertiser side, managing campaigns and growth strategies for B2B tech companies. This hands-on experience showed me the real challenges marketers face—making every dollar demonstrate clear ROI and ensuring campaigns deliver qualified leads that actually convert.

I later joined Google as a Strategic Partner Analyst, leveraging my advertiser experience to support enterprise clients managing over $500 million in annual ad spend. Working inside Google gave me valuable insights into platform algorithms, optimization approaches, and emerging capabilities that most marketers never get access to.

Beyond my main career, I served as an elected member of the Winnebago (WI) County Board and Oshkosh City Council, plus held party leadership positions at local and state levels. These roles taught me how campaigns work from both perspectives—as a candidate and within the supporting organizations.

Today as a consultant, I combine these unique viewpoints—understanding the realities of marketing budgets, crafting effective messaging for customers or voters, and knowing how the platforms actually work—to create digital strategies and platform implementations that deliver measurable business results.

For more, see my LinkedIn.

win95 > thismachine.us > services

services: this machine, us

Digital marketing with purpose

Digital marketing can be a powerful force for ethical business and positive change. I am dedicated to amplifying the voices of businesses and organizations making meaningful contributions to their communities.

But, positive change requires success: with 25+ years of industry experience, including inside Google, I bring a perspective that combines deep technical expertise with a commitment to values-driven work.

I partner with organizations committed to positive impact:

Businesses with strong internal values and ethical practices
Businesses that prioritize employee wellbeing and fair treatment
Businesses and nonprofits providing services that genuinely benefit their communities
Progressive causes and political campaigns

Services...

SEO & SEM Consulting
Ongoing Campaign Management
Demand Generation
CRM & Marketing Automation
Analytics & Insights

Services Overview

Advanced SEO & SEM Consulting

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An approach that prioritizes substance over shortcuts:

Comprehensive audits of both website SEO and paid marketing campaigns
Strategic headline and content placement optimization
Elimination of duplicate content and technical barriers
Bottom-up development of SEO-first websites that convert visitors to customers

Ongoing Campaign Management

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Rejecting the "set it and forget it" approach that has become all too common. Instead, providing active management characterized by:

Continuous optimization based on real-time data
Proprietary word-level analysis that decodes true search intent
Adaptation to platform changes before they impact performance
Customized KPIs tailored to each initiative's specific goals

Demand Generation

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Creating complete acquisition systems that:

Guide qualified prospects through your entire sales funnel
Implement cross-platform tracking for accurate attribution
Optimize lead quality over vanity metrics
Apply sector-specific expertise gained across diverse industries

CRM & Marketing Automation

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Helping organizations adopt sophisticated systems through a methodical approach:

Custom implementation based on your specific business needs
Strategic "decluttering" of ineffective marketing processes
Seamless integration across platforms from search to sale
Lead scoring models that prioritize your most valuable prospects

Analytics & Insights

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Transforming data into actionable insights:

Cross-platform integration for comprehensive performance views
Custom reporting aligned with your specific business objectives
Market trend analysis that reveals new opportunities
Audience segmentation strategies that speak directly to your targets

win95 > thismachine.us > contact

contact this machine, us

Let's talk about your goals

Whether you're looking for Ongoing Campaign Management, SEO & SEM Consulting, CRM & Marketing Automation, or other Strategic Consulting, my goal remains the same: Doing great work for those doing good.

Let's to create something that stands out by starting the conversation right here. I typically respond within 24-48 hours.

Connect with me:

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Message received! I look forward to learning more about you and your project.

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