About Jef:

I have 30 years of extensive experience in digital marketing, specializing in SEO, SEM, demand generation, and marketing automation. I've been doing this since Windows 95.

I've successfully developed and implemented innovative marketing, analytics, and operations strategies to drive impactful campaigns across sectors including B2B, B2C, SaaS, political campaigns and nonprofits. I have focused on online ad spend management, database marketing, outbound sales, and continuous optimization of marketing efforts, both as an advertiser and inside Google.

See my resume here.

Principles:

Positive Impact: I partner with companies, organizations, causes and campaings that are dedicated to making a positive difference in their communities.
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Continuous Improvement: I constantly seek learnings and optimizations to keep you ahead in an ever-evolving online landscape.

Beat the Best Practice: Treat best practices as the starting point, and build to exceptional.

FAQs (under construction):

The obvious first question, why do you call it "us" when there seems to be only one person?

A few reasons:

You are part of us! We will be working together to reach your goals. I'll do the heavy lifting, but your input will be invaluable.

After 30 years in the industry, I have a large network of past co-workers, colleagues, and friends who can be brought in to consult. If I don't know exactly how to meet your goals on a project, they will.

(and to be entirely honest... I love Woody Guthrie, so I parked this URL  years ago to use as the name of a band or a marketing company. I don't have a band yet...)

Tugboat, pictured above, spends most of the day in my office.